The Polish insurer Gothaer has changed its brand name to Wiener TU. The new business name refers to the company’s new Austrian owner. The insurer also has the new slogan: ‘stability in changeability’.
In February 2019 Gothaer was purchased by Vienna Insurance Group and the company decided to change its business name and colours. Wiener wants to connect strength and experience with modernity.
“Wiener is a vision of a powerful and flexible brand which meets modern consumer’s needs and their life styles. The firm was created on the basis of strong values such as loyalty, initiative and positive emotions”, said Anna Włodarczyk-Moczkowska, CEO Gothaer.
“Our new business name refers to the genesis of the capital group, to whom we belong. Its start is associated with 1824 when Wiener Städtische Versicherung AG was launched. On the basis of this company Vienna Insurance Group built its business”, she explained.
