Will Poles like telematics?
Krzysztof Kosiński CRM & Loyalty Programs Manager in LINK4 has informed that on 26 April 2017 the official premiere of the LINK4 and NaviExpert telematics solution will start.
During the last 18 months, the new service has been tested. During this time the application was downloaded 240,000 times. However only 19,500 drivers have used it. They have covered more than 21 bln kilometers testing the telematics device from LINK4.
“We have applied gamification to reward the best drivers for safe driving. The most desired award was a fuel coupon” - Bernadeta Stożek Business Developer in LINK4 said.
Also market specialists are convinced that Polish drivers will like telematics. According to Paweł Kacperek from ‘Connected Life’ magazine, 100,000 policies with telematics solutions will be sold in Poland until 2020.
What’s more, he thinks that the Polish telematics market will attract other institutions such as insurance companies, telecommunication firms, banks or startups.
“Applications developed by LINK4 or YU! bring to insurance companies the possibility for market recognition. When the industry matures, the new telematics device solutions will be installed in cars as a resident program” – said Piotr Nawrocki a representative of iTuran in Poland.