Aviva`s Smart Life – paving the way to digital life insurance
Smart Life is the first entirely online life insurance product available for new customers on the Polish market. Aviva Poland has decided to embrace the changes in customer behavior and the exponential needs of the Millennial and iGen/GenZ generations. The solution developed welcomes them through a service disruption that has the ambition to reshape the industry and the way life insurance is sold.
So far date no other Polish insurer – either insurtech startup or a big player – has provided new customers with a fully online life insurance application & purchase process. Aviva’s Smart Life insurance paves the new way for an entirely digital life insurance distribution channel on the Polish market with the goal to create a fully omni-channel customer experience.